Home - Cherish
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A beautiful, deliciously sweet, very juicy and wonderfully crunchy apple

Our Cherish Apples

Feel the love with Cherish™ apples! This delicious fruit has a juicy, crisp bite and a refreshing, sweet flavour of tropical fruit.

With an amazing pink colouration and bursting with flavour, Cherish™ is a tasty treat that will bring a little love to your day.

Watch out for the adorable Cherish™ sticker on the apples you buy; it’s a symbol of authenticity and premium quality.


Bright candy colour over a creamy yellow background making it probably the prettiest apple in the world!

Deliciously Sweet

deliciously sweet with a refreshing tropical flavour


a juicy succulent treat for your taste buds


firm texture for a crisp bite and wonderful crunch

Our Exclusive Growers

Cherish™ is licensed to: Golden Bay Fruit – a fully vertically integrated fruit growing company located in Motueka – Nelson, New Zealand, and the International Pommefruit Alliance (IPA) – a consortium of integrated fruit producers with members located throughout the main fruit producing regions of the world.


Successive generation orchardists, for whom growing fruit has always been in their blood, cherish this beautiful piece of fruit and bursting with flavour combining family traditions and most modern growing techniques, ensuring safety and love.


Meet our Cherish™ Growers>

Where to find our Cherish™ apples


New Zealand grown, Cherish™ apple is an early variety available each year from April to October. Other production areas will follow in the years to come.


With more and more Cherish™ apples being grown in their native region, you can now easily find them across Asian and European countries in the leading supermarkets and specialist stores.


Wherever you are in the world, Feel the love with Cherish™ and distribute them in your country, it has never been easier!

How to enjoy our Cherish™ apples


Cherish™ can be enjoyed best as a fresh fruit, but not only.


Shared with your family, or put in the lunchbox of your children, Cherish™ is a delicious way to add more fruit in your lives.


You could also eat fresh Cherish™ slices in a salad or with a cheeseboard, use for juicing, but get also great flavour cooked.


You can feel the love in any way.

A special thanks  from Cherish™

Special Thanks

Cherish™ was bred for Prevar Ltd by the world-renowned apple breeding
programme operated by Plant and Food Research in New Zealand.

Originally known as the PremA34 apple variety, Cherish™ is a trademarked
brand born in New Zealand using natural plant-breeding methods, crossing
Pacific Rose™ (Sciros) with Pinkie apples.

Feel the love with Cherish

#feelthelove #cherishapplefruit