A taste of love

Bursting with tropical sweetness, a refreshing crisp bite, and wrapped in a stunning candy-pink blush, Cherish™ is more than just an apple—it’s a moment of joy. Grown in the pure landscapes of New Zealand, this premium apple is perfect for sharing with someone you love.

Bring a little love to

your day – deliciously

sweet with a refreshing

tropical flavour.

About Cherish™

Cherish™ was born from years of natural plant breeding, combining Sciros and Pinkie apples to create a truly special fruit. Its floral aroma, juicy crunch, and naturally sweet taste make it a standout in every bite.

Already loved across 11 countries, Cherish™ is spreading its magic worldwide, with plantings in New Zealand and the United Kingdom.

Cherish™ was created for Prevar by the world-renowned apple breeding programme operated by New Zealand Plant & Food Research.

Naturally Grown, Premium Quality

Cherish™ apples are cultivated with love in New Zealand’s rich soils and fresh climate, using natural and sustainable growing methods. At Golden Bay Fruit, we are committed to responsible farming practices that respect the environment and the people who grow our fruit—so every Cherish™ apple is as good for the planet as it is for you.

Why you’ll love Cherish™

  • A Tropical Blossom Treat

    Notes of tropical fruit wrapped in a floral aroma.

  • Candy-Pink Perfection

    One of the most beautiful apples, with a vibrant pink hue over a creamy yellow background.

  • Crisp, Juicy & Sweet

    A satisfying crunch with every bite, bursting with refreshing sweetness.

Rooted in Tradition, Growing for the Future

Cherish™ apples are nurtured by generations of expert orchardists who have dedicated their lives to growing exceptional fruit. Licensed to Golden Bay Fruit—a fully vertically integrated fruit-growing company in Motueka, New Zealand—and the International Pommefruit Alliance (IPA)—a global consortium of leading fruit producers—Cherish™ is in the hands of growers who combine family traditions with cutting-edge techniques.

For these growers, fruit is more than a business—it’s in their blood. They cultivate every Cherish™ apple with care, ensuring it bursts with flavor while meeting the highest standards of quality, safety, and sustainability.

Availability

Cherish™ is harvested in early March in New Zealand, and available in select markets across Asia-Pacific and the United Kingdom.

Cherish™ is perfect for gifting, an afternoon sweet treat or sharing with loved ones!

Ingredients

  • 1 Cherish™ apple, unpeeled, quartered, core removed

  • 1 cup (90g) rolled oats

  • 1/2 cup (125ml) apple juice

  • 1/2 cup (130g) natural yoghurt, plus extra to serve

  • Large pinch ground cinnamon

  • 1/4 cup (25g) flaked almonds

  • 1/4 cup (30g) walnuts

  • 2 tablespoons pumpkin seeds

  • Blueberries, banana & chia seeds to serve

If you’re after a healthy, tasty breakfast, look no further than this bircher muesli. Prepare the night before for a relaxed start to your morning.

Cherish™ Bircher Muesli

Method

  1. Coarsely grate the Cherish™ apple.

  2. Mix the grated apple, rolled oats, apple juice, yoghurt and cinnamon in a bowl until well combined.

  3. Cover and place in the fridge for 1 hour or overnight.

  4. Combine the flaked almonds, walnuts and pepitas in a small bowl.

  5. Stir half the nut mixture through the muesli with 1/2 cup of yoghurt if the muesli has been soaking overnight. (If the muesli has been soaking for 1 hour, add a little extra yoghurt only as desired.)

  6. Top with the remaining nut mixture, chia seeds, sliced bananas and blueberries